01 Make.com · AI · Lead operations

Multi-channel AI lead
agent

An AI-assisted follow-up system that starts conversations immediately, switches channels intelligently, and keeps the complete message history in one place.

Role
Automation strategy, workflow architecture, AI agent design, integration
Focus
Make.com · AI · Lead operations
Outcome
Every enquiry is acknowledged, followed up, and visible in one system—reducing missed opportunities caused by delayed or forgotten communication.
Make.com workflow coordinating a WhatsApp lead follow-up process
01 / System view
Built by Philip AdenijiMulti-channel AI lead agent
01 / The business problem

What was getting in the way

Interested leads were being lost because first replies were delayed, follow-ups were forgotten, and outreach often stopped after one attempt.

02 / Why it mattered

Friction compounds

Every delay created another opportunity for a qualified enquiry to go cold. The team needed consistent communication without adding more manual tracking.

03 / Strategy

Design the system before the interface

Design one central lead record, then coordinate email, WhatsApp, and SMS around delivery status, response history, lead age, and preferred channel.

04 / The solution

One coherent way of working

An AI-assisted follow-up system that starts conversations immediately, switches channels intelligently, and keeps the complete message history in one place.

05 / What I built

Strategy translated into infrastructure

Multiple connected Make.com scenarios, a Google Sheets control layer, scheduled follow-up logic, multi-channel reply capture, delivery checks, and contextual AI responses.

Make.comGoogle SheetsAIEmailWhatsAppSMS
06 / Business outcome

Practical progress

Every enquiry is acknowledged, followed up, and visible in one system—reducing missed opportunities caused by delayed or forgotten communication.

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